The Sony a7R IV is the company’s fourth-generation ultra-high-resolution full-frame mirrorless camera. It’s built around a new 61MP back-side illuminated CMOS sensor. It’s the first new sensor in an ‘R’ camera since 2015.
With the world’s first 61MP full-frame back-illuminated sensor,
the a7R IV sits at the top of the market when it comes to resolution. BIONZ X processing ensures outstanding quality and sharpness while enhanced Pixel Shift Multi Shooting can create incredible 240MP image.
INCREDIBLE FOCUS SPEED
Equipped with 567 phase-detect AF points and the latest Real-time Tracking and Real-time Eye AF technologies, the a7R IV will quickly
and reliably lock onto and track nearly any subject—human or animal.
Real-time AF is now available in video as well.
ENHANCED BODY AND DESIGN
Upgraded buttons and dials along with a new 5.76m-dot EVF and redesigned grip make the a7R IV the most comfortable and ergonomic a7 series camera yet.
The system gains the latest in connecitivity—granting wireless tethering functionality—and dual UHS-II SD card slots.
Improved over the previous generation, the a7R IV’s UHD 4K video is maximized in an APS-C/Super35 mode where it downsamples from 6K to create a sharp 4K image.
It also has vastly improved focusing performance, and including Eye AF.
Also a completely new Digital Audio Interface for improved sound recording.
HERE’S WHAT WE THINK
The need for 61 megapixels for most may come off as overkill or only needed on rare occasions and honestly its probably more of a want than a need. For most shooters I think the question will be whether or not to switch to Sony from another platform. Which can be daunting for most photographers to sell all of your gear you have invested in only then to switch to a new system you have never used before. Sony continues to lead in mirrorless while Canon and Nikon are still playing catch up. Through the many Sony Alpha cameras, they’ve made improvements not only to their main specs but also to battery life, image tone and color science, ergonomics, responsiveness, and even button layout. If you’re on the fence and not sure if mirrorless or sony is for you, the best way to find out is to rent and compare. Expect this camera to be on our shelves ready to rent in September.
Until then check out all of our current stock at www.thelenspal.com