Typically , businesses want to film their events to create a promotional event video.Video is a proven tactic to boost engagement, enhance digital marketing, and convert more viewers. Video is highly shareable, and engaging. With the right videography tips and techniques, you can create a branded video for your event that will stand out and skyrocket your visibility. Here are some tips below to accomplish your goal.

1. Pick a Style

Before you shoot a live event, Convention, Wedding, etc. do some research into what you want the look and feel of your video to be like and also discuss with the client the vision and end goal of the project.


Ideal for: Lectures, Church Services, Conferences

While they may not be the most popular style to shoot, TED talk styled conferences are pretty simple when it comes to shooting style. Most conference shoots consist of a few cameras on tripods with a master camera. It’s all pretty stationary, which is not a bad thing. Check out the conference example below


Ideal for: Plays, Concerts, Award Shows,Webcast  and Sporting Events

Most modern live events consist of a mixture of tripods, shoulder rigs, steadi cams, drones and jibs. These events can become incredibly complicated to edit in post (or direct live). But when done well, a mixed-camera shoot can bring a lot of life to a bland event. Click HERE to see an example.


Cinematic Highlight Video

Ideal for: Weddings, Festivals, Expos

This is the most popular of all the other styles occasionally your client will only want a “highlight reel” of the live event and not the entire event itself. This is your opportunity as videographer/filmmaker to show off your cinematography skills. Good event highlight videos will feature complex movements. It’s also more common to see highlight videos shot on DSLRs instead of more traditional video cameras.

2. Show up Early

No matter what the event is, you should always show up early so that you will be prepared once the event starts. Here are a few things you should do before the show starts:

  • Talk the the audio person about tapping into the sound board. 
  • Ask the director/client about details regarding the event and if there are any surprises you should know about. 
  • find  your shooting locations. 
  • Set your camera’s exposure to match the venue lighting. 
  • Hide your gear backstage or ask if there is a location you can keep gear.
  • Discuss with your crew the shooting style. 

Shooting events is an art form and it can be more challenging than making a film. Once you have a formula down, shooting live events will become easier every time you do it.

3. Tap Into a Sound Board

When it comes to shooting live events, you will absolutely need to record audio from a soundboard. No matter how good your on-camera mic setup is, it won’t be good enough quality to use. For this reason you’ll need an external audio recorder. The key is to get an audio recording device that can record signal from an XLR or 1/4” audio output and run on batteries. Something like a Zoom H4N or Handy Zoom h6 are perfect choices.

4. Monitor Your Audio

You will need to have someone monitor the audio during the event to make sure there are no problems. While the audio may sound fine coming out of the main speakers, there’s a chance that the audio engineer might not have given you the best mix into your external recorder. As such, it’s vital that you monitor your audio for peaking, distortion, and bad audio. so always bring headphones.

5. No Handheld Footage

Because of the extreme distances between you and the subject, handheld footage is a bad idea when shooting live events. Instead, try using either a stationary tripod or a shoulder rig to help keep your footage steady.

Your decision to record with either a tripod, shoulder rig, or slider is entirely dependent on the style in which you will be shooting the event. If the event is more formal (plays, lectures, conferences) you will probably want to go with a tripod. If it’s more casual (concerts, award ceremonies) you might want to have a shoulder rig, gimbal or monopod for easy mobility.

6. White Balance

NEVER set your white balance to automatic when shooting a live stage event or any thing with multiple sources of light. If you’re shooting on more than one camera, you’ll be in for a horrible surprise when you sit down to edit your footage and discover that the white balance on one camera is completely different than the other.

7. B-Roll

While you’re shooting an event, try to get some b-roll of the crowd watching the event. details, signage, company logos and candid interactions of the event guests  location exteriors and interior shots.Even if you don’t think you’ll use the footage, b-roll may save your life if you have to add in a cut in post. B-roll can also give some context to your video and make scene transitions easier.


Follow these steps and you will be sure to knock the next event you shoot out of the park!

All gear mentioned in this article can be rented at www.thelenspal.com

If you have any questions please feel free to leave comments below.





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